Frogster America announces that they have entered into an agreement with Peanut Labs Media to "monetize" the in-game currency of Runes of Magic. Runes of Magic players will have the chance to win in-game currency via survey completion due to a new partnership between developers and Peanut Labs Media. What they mean by this is that in this partnership Peanut Labs will present 5-10 minute surveys to players of the Runes of Magic game and as a reward the survey takers will earn Runes of Magic Diamonds which is the virtual currency of the game. This will give players the chance to earn Diamonds without spending real-life money.
Monetizing virtual currency is the business model for new social media startups, and a new source of revenue for many established players. Instead of putting obstacles in front of users with mandatory subscriptions or advertising splash screens, runes of magic gold the Peanut Labs Media monetization engine acts as an extension of the social media or game experience. Completing a Peanut Labs Media survey or advertising offer rewards the user with virtual currency that can be spent on in-game goods like power-ups or premium site features. The result: revenue superior to traditional display advertising and higher overall engagement.
